tag:blogger.com,1999:blog-8644816625415501683.post3010342101463713173..comments2023-03-26T03:57:08.841-07:00Comments on Connect-Inform-Engage: Are You "Engaged" or Just "Going Steady"?Mary Boonehttp://www.blogger.com/profile/07007165006902885002noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8644816625415501683.post-78945767313229115812012-03-19T01:00:44.862-07:002012-03-19T01:00:44.862-07:00Revisited this article because the US internationa...Revisited this article because the US international broadcasting governing body, the BBG, has put engagement in it's Mission Statement. I hope they are really interested in long-term conversations with their audience, rather than KONY2012 style publicity campaigns.Jonathan Markshttps://www.blogger.com/profile/10649569693082320105noreply@blogger.comtag:blogger.com,1999:blog-8644816625415501683.post-27344050282223752972011-05-08T01:19:14.155-07:002011-05-08T01:19:14.155-07:00Mary, couldn't agree more. There are also tho...Mary, couldn't agree more. There are also those who seem to think "engagement" consists of moving certain "drivers" up 1.4 points incrementally every year and that's the job done - regardless of anything else going on in the organisation and its markets.<br /><br />Interruptive engagement, like advertising, still has its place. Doing these over time might constitute a campaign ("going steady") which is where most efforts end. The real value (as you know!) comes when this is sustained and transformed into more impactful business and people processes - ta da, behaviours. But you know all this!Anonymousnoreply@blogger.com