tag:blogger.com,1999:blog-8644816625415501683.post5590751578937002510..comments2023-03-26T03:57:08.841-07:00Comments on Connect-Inform-Engage: Faux ContentMary Boonehttp://www.blogger.com/profile/07007165006902885002noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8644816625415501683.post-56843962519133344272009-07-07T09:21:30.665-07:002009-07-07T09:21:30.665-07:00Jeff, thanks so much for your comment. I agree th...Jeff, thanks so much for your comment. I agree that if you horde intellectual capital you'll miss a lot of opportunities -- that's why I give away a lot of it for free. I do more of that in-person than online, but I definitely do it. My upcoming half-day workshop at WEC is one example. And of course I donated the 5000 word briefing paper on the Four Elements of Strategic Value to MPI. And I know you do the same generous sharing because I've followed you online enough to know that you are VERY generous with your content sharing and it is top notch.<br /><br />I do think, though, that SMEs who make their entire living off of the development and delivery of content have to find some workable models for content sharing and it's Terra Incognita for those who are just discovering how to do that online. <br /><br />I'd be VERY interested to know the circumstances under which you have hired people for your association on the basis of reviewing their free content online and what form that content took. It would be really helpful to know about that link between online content sharing and ultimately being engaged in a real assignment. That could encourage lots more people to do a lot more sharing!Mary Boonehttps://www.blogger.com/profile/07007165006902885002noreply@blogger.comtag:blogger.com,1999:blog-8644816625415501683.post-79278361292649478062009-06-05T14:01:38.259-07:002009-06-05T14:01:38.259-07:00I think the problem you've identified is fine-...I think the problem you've identified is fine-tuning the noise to find the content that meets your needs and expectations. Everyone is in a different place with his or her learning. I also think we're seeing the rise of micro-learning: digesting chunks of bite-size, dare I say it--byte size, relevant content that people can apply quickly. We’ve seen the rise of micro-interactions and micro-volunteering it’s only natural that micro-learning follow.<br /><br />In my opinion, the other issue you addressed is one that SMEs have faced for a long time: abundance mentality versus scarcity mentality. I don’t think that many SMEs have learned how to add value to their networks with social media yet. I am not willing to pay for content unless I’ve sampled it first, trust the author and see that it will add value. I won’t give my email for a free ebook or white paper either. (Neither will 49 people out of 50 according to figures from David Meerman Scott, author of World Wide Rave.) On the other hand, if a SME shares free valuable content with me, I’ll look for ways to share it with my network and possibly even hire them for my association. If they give it to me repeatedly, then I’ll become their evangelist. If they horde that intellectual capital they’ll reap what they sow, nothing.Anonymousnoreply@blogger.com