Because I had been hearing a lot about attrition in conference attendance, I decided to write an article about how to help potential conference participants put together a business case for attending conferences and events. WOW! What a reaction! I don't think any article I've ever written has prompted so much of an immediate positive response.
I guess this article has proven to be useful to a lot of people. I'm putting the link here in the hopes that those of you who put together conferences and events will find it useful: